PEOPLE: Ensuring culture is accessible to everyone as audiences, participants, volunteers, creators, artists and practitioners across all communities, to bring joy, wellbeing and social connection.
PLACES: Connecting communities to their place through arts and heritage, celebrating local distinctiveness and Northumbrian identity.
PARTNERSHIPS: Fostering collaboration and advocacy at regional and national levels with strategic funding partners and between cultural venues, visitor sites and arts organisations; between professional and grassroots organisations; and across other sectors, including health, and education.
PROSPERITY: Strengthening the cultural sector’s sustainability, skills base and creative ambition.
